SOLDISSIMES : une douce mélodie qui enchante vos oreilles à tout prix

Italian fashion brand "Schiatti"

Schiatti is a fairly well–known Italian brand. As is often the case in Italy, there is a very ordinary family behind the whole brand. The brand is headed by Enrico Malavasi (president of the company) along with his two daughters– Lavigne and Sabina. People who love quality and style will not be able to pass by Schiatti clothes, which even kings are delighted with.
All about the History
The first factory, which marked the beginning of the brand, was opened in 1946. Then the company only got its name – Schiatti. At that time, she specialized only in men's outerwear, that is, in a variety of coats and jackets.
The whimsical design did not have such an obvious meaning for the creators of the brand, however, they paid considerable attention to the quality of the materials and the most thorough "manual assembly". It was really the right decision at the time. At that time, post-war Italy did not pay attention to the extravagance of things, the most important criterion was wear resistance, which was what the brand's owners played on.
Already in the 1960s, it became clear that high-quality leather would always be the hallmark of the Schiatti brand. From the very beginning, the owners of the company were very sensitive and capricious about the choice of suppliers.
The New Generation
In the 1980s, the second generation of the company's owners arrived. It was at this time that the company got its second wind. The brand's clothes have been worn with pleasure not only by presidents and actors, but also by kings (the king of Morocco and his son have been fans of the brand for quite some time). In the field of outerwear, the brand was able to reach the highest heights, and as a result, it also began to produce clothing made of knitwear and fabric.
However, the most important attribute of Schiatti clothing is still leather. It is worth noting that this brand, which is very important, was also able to destroy various stereotypes. The company has proven that leather clothing is suitable not only for rainy autumn or cold winter. In addition, the brand has shown by its example that, although black and brown leather are the classic choice, the colors of leather items can be very diverse.
Your Own Direction
Signor Malavasi devotes a lot of time and effort to ensure that products under this brand are made only from the highest quality materials. For example, crocodile skin is imported to the factory exclusively from the Amazon.
If you pay attention to the brand's spring and summer collection, you can see that it is optimistically bright. The colors are amazing: there are amber, ochre, and blue sea, and interesting gray, and elegant purple, and blue sky, etc.
It is not surprising that the company is optimistic, because 50 years ago the company was just a family business. However, today Schiatti is known all over the world. She sells her stuff in Japan, America, and Europe. An Italian company's store is due to open in China soon. The company also sells a considerable number of its products in Russia.
Today, the company has slightly changed its policy and creates things that can be purchased at fairly affordable prices. However, it is important that all these innovations are introduced without any harm to the brand's brand quality. This decision turned out to be quite unexpected, but commendable. Many customers who previously could not afford Schiatti items can now purchase them. https://xbae.ch/

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