THE 3 MUST-HAVE FRAGRANCES FOR MEN

You find yourself faced with a wall of men's fragrances, especially when you go into the perfume superstores.

No one is there to help you, and with the multitude of men's fragrances created each year by perfume brands, you're a little lost. How do you find your way around?

Emmanuel and Martine from Paris Parfums FR will help you in your search and tell you all about it:

The quality of a perfume depends on the olfactory raw materials used, of course, but also on its olfactory construction. Like Mozart, who harmonised the high and low notes of his scores, creative perfumers must also know how to give style and personality to their fragrances. It's much more than a recipe for blended cuisine. The reference is similar to the 3-star chefs of France.

Natural raw materials combined with synthetic notes create an olfactory staircase through an immense ocean of scents.   Each perfumer-creator aims to take perfume aficionados to the seventh heaven.

But the conquest of the Holy Grail is difficult and there are very few perfumer-creators who stand out from the crowd. There is the inescapable and very famous nose: Jean Claude Ellena, who is in pole position. A genius creator, he has managed to impose his pure and sophisticated style. Then there's Thierry Wasser, the new nose of Guerlain, who has replaced a whole family of perfumer-creators over the centuries. And then there are young designers like Jean-Jacques from Chez CARON parfums, who are entering the world of fine perfume houses. His cheeky style creates unique fragrances that are well worth discovering.

First of all, there are two main families of men's fragrances: fresh scents and woody scents. So choose between these two families first.

These can be combined with many other sub-families, such as spicy, sweet, amber, etc.

Generally speaking, men's fragrances can be worn according to the mood of the moment, in the morning, at midday and in the evening. There aren't really any rules.

However, it's best to wear a fresh fragrance when you get out of bed in the morning and a woody fragrance in the evening, which can be layered on top of the morning fragrance.

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Here are the top three perfumes in the world in recent years:

- First, AVENTUS by CREED

- In second place, EAU D'ADRIEN by GOUTAL

- Third, the famous TERRE by HERMES

So why are these fragrances among the best men's perfumes in the world ?

First of all, France has a worldwide reputation for fine perfumery. It all started with Louis XIV, who created the cradle of world perfumery in Grasse in the 15th century. Entire lands were created dedicated to the production of raw materials. Artisans came from all over France to create their perfumes. In those days, perfumes were created individually for each customer. An industry of pleasure was thus built up to perfume all the European courts for several decades. But its main asset was the special climate in and around Grasse, which gave it an unrivalled olfactory quality.

Over time, a refined industry has developed right up to the present day, thanks in particular to the fashion brands that have offered their customers the final touch of refinement: PERFUM.

And yes, we were born and live in the cradle of perfumery.

Of the three fragrances mentioned above, AVENTUS for Men has really shaken up the classification of men's fragrances.

AVENTUS POUR HOMME DE CREED: This men's fragrance offers a balanced combination of freshness, fruitiness, woodiness and warmth, creating a new style and olfactory signature that is unique in the history of men's fragrances. Initially, the perfume's creator wanted to work on the pineapple note. This unusual fragrance was selected to add a slightly sweet but not excessive trail. Incorporated into the heart of the fragrance's fresh, sustained notes, it adds a pleasurable dimension to the masculine trail. Light ambergris and pure musk then envelop this trail of freshness for this eau de parfum to discover.

For lovers of fresh, intense fragrances, this is a must-try, as it's sure to give you a lot of pleasure.

L'EAU D'ADRIEN DE GOUTAL: a fragrant landscape in the Tuscan sunshine, on a terrace lined with cypress trees; this cocktail of sparkling lemon and citrus fruits gives the fragrance a dazzling freshness and discreet elegance. This fragrance is the absolute balance of freshness. Created by Annick Gouta in 1970, it is the absolute benchmark for a refreshing fragrance to be worn in the morning or during the day.

TERRE D'HERMES: this men's fragrance arrived in 2006 and took everyone by surprise with its earthy, motherly approach, an evocation of nature, a concentration of cedarwood, vetiver and patchouli with a leathery effect underpinned by pepper. The first scents open with bergamot and a slightly bitter grapefruit note. Then this green, fruity accord, supported by rhubarb, leaves a continuous fresh mood.

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