The history of Shiseido House

Founded in 1872 in Tokyo, Shiseido is one of the oldest cosmetics brands in the world. Since its beginnings as a pharmacy, the brand has established itself as a major player in the beauty industry, combining traditional Japanese know-how and scientific innovations. Today, Shiseido stands for quality, refinement and efficiency, with products that appeal both in Asia and internationally.

A story of passion and innovation

Shiseido was founded by Arinobu Fukuhara, a visionary pharmacist, who turned a simple pharmacy into a real beauty empire. By 1897, the brand made a breakthrough in the industry with the launch of its first cosmetic product: a revolutionary tonic lotion for skin care. This commitment to innovation has remained at the heart of Shiseido's DNA, which has always combined the latest scientific advances with the millennial wisdom of Japanese beauty rituals.

The effectiveness of Shiseido care: a fusion between science and tradition

Shiseido is distinguished by its expertise in skin care, combining cutting-edge technologies with ingredients inspired by Japanese traditions. The brand has developed powerful and targeted formulations to meet the specific needs of each skin type.

An emblematic example of this effectiveness is Ultimune Cream, a serum that strengthens the skin's resistance to external aggression, while protecting it from signs of aging. Thanks to its state-of-the-art technology, this treatment stimulates the skin's defense system, improving its overall appearance and resistance.