The history of the house Shiseido

Founded in 1872 in Tokyo, Shiseido is one of the oldest cosmetics brands in the world. Since its beginnings as a pharmacy, the brand has established itself as a major player in the beauty industry, combining traditional Japanese know-how and scientific innovations. Today, Shiseido is synonymous with quality, refinement and efficiency, with products that seduce as well in Asia and internationally.

A story of passion and innovation

Shiseido was founded by Arinobu Fukuhara, a visionary pharmacist, which has transformed a simple pharmacy into a true empire of beauty. As early as 1897, the brand makes a breakthrough in the industry with the launch of its first cosmetic product: a revolutionary tonic lotion for skin care. This commitment to innovation has remained at the heart of Shiseido DNA, which has always been able to combine the latest scientific advances to the millennium wisdom of Japanese beauty rituals.

The effectiveness of shiseido care: a merger between science and tradition

Shiseido is distinguished by its expertise in skin care, combining advanced technologies with ingredients inspired by Japanese traditions. The brand has developed powerful and targeted formulations to meet the specific needs of each type of skin.

An emblematic example of this efficiency is Ultimune Cream, a serum that strengthens the resistance of the skin with external aggression, while protecting it from signs of aging. Thanks to its advanced technology, this treatment stimulates the skin defense system, thus improving its overall appearance and resistance.